Case Study: Designing Ikigai for Intuitive Investment SolutionsCase Study: Designing Ikigai for Intuitive Investment Solutions
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Ikigai is an investment platform designed to empower users to grow their wealth through three primary plans: fixed income, mutual funds, and real estate.
The web platform aims to simplify investing for both beginners and experienced users by offering a seamless, intuitive, and educational experience.
In this case study, I explored the design process behind Ikigai, from understanding user needs and pain points to delivering a solution that aligns with business goals and user expectations. I covered research, ideation, prototyping, testing, and the final solution, highlighting how each step contributed to the platform's success.
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