The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Cognia ― Logo & Brand Identity
Cognia explores new ways of experiencing books through research-driven technology designed for everyday use.
The identity is built around a butterfly-inspired symbol, representing transformation, growth and the evolving nature of reading itself. Rather than referencing books directly, the mark captures the idea of movement—from traditional reading habits to a more intelligent and immersive experience.
The visual system combines a dark foundation with luminous gradients, creating a balance between innovation and approachability. The soft glow evokes curiosity and discovery, while the minimalist forms keep the brand feeling calm, intuitive, and accessible.
The result is a modern identity that positions Cognia as a thoughtful technology brand, one that makes scientific innovation feel personal, inviting and effortless.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Back after a while, excited to share some recent work.
I recently worked on a product called ChargeIndia in the EV charging space. The idea was simple: bring all EV charging providers into one platform and create a seamless experience for users while helping the brand stand out in a competitive market.
It was an exciting project to be part of, from shaping the brand identity to designing the mobile app. I’ll be sharing more shots and some behind the scenes content over the next few days, but here’s a sneak peek at the brand guidelines.
One of the key goals was to remain rooted in Indian culture while presenting the brand in a modern, forward-looking way. After hundreds of explorations and iterations, I finally landed on this logo.
Great work. Beautifully blended the Indian culture ethos with a business forward looking identity.
Most websites tell you what a service does.
The good ones show you what it feels like to be inside it.
For Wilson's, the brief was to make invisible work visible.
Not through just copy. But through design as well!
Four steps in their process, the voice interview, the framework build, the intent signals, the outreach conversation, each needed a graphic that could communicate without a word of explanation. So I built four custom UI cards inside Framer from scratch.
Animated, brand-native, each one a small window into a real moment in the service.
No stock widgets. No imported assets.
Just the constraint that makes Framer work interesting: make it feel like a real product interface without actually being one.
Looks great!
Case Study: Crafting a Premium Digital Identity for Oura Pilates
In the wellness industry, trust and aesthetics are everything. When designing the brand video for Oura Pilates, our main objective was to position them as a premium, welcoming, and professional studio.
The Result: A cohesive visual identity that hooks the audience within the first 3 seconds and builds instant brand authority.
Available for new select projects this month. Check out our services on our profile or drop a message to discuss your project!
Challenges
View all
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
portfolioreview
The best portfolios tell a story, not just show a grid. Share yours for feedback.
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?