joe's avatar joe Arno • 1m

CAPCUT — THE CUT LABEL | BRAND WORLD VOL. 01 Direction A: CapCut as a Different Industry Streetwear Clothing Brand I've always wanted to own a clothing brand. So when I saw this challenge, I didn't treat it like a design exercise. I treated it like a real brand launch. And I gave myself 11 days. WHAT I BUILT CAPCUT — THE CUT LABEL is a streetwear brand. The name came from the tool I used to build it. The identity came from everything I love about fashion Palace, Supreme, Raf Simons, brutalist typography, raw materials, black everything. The brand makes three things. Tops. Trousers. Caps. That's it. Focused. Intentional. THE CUT. Over 11 days, using CapCut Design Studio as my primary creative workspace, I built an entire brand world from scratch: — Brand Kit — logo system, color palette, typography, brand rules — Media Kit — press-ready brand overview and assets — Campaign Visuals — hero posters, drop graphics, editorial collages — Clothing — AI-generated garments across the full product range — Models — campaign model generation and editorial shoots — Lookbook — collection 001 editorial layout — Out-of-Home Advertising — billboards, bus shelter ads, wall murals — Store Concept — full retail interior and exterior vision — Print & Packaging — hang tags, tissue paper, poly mailer, thank you cards — Price Tags — in-store product labeling — Size Guide — customer-facing sizing graphic — Merchandise — cups, cushions, keychains, tote bags — Mobile App UI — 5-screen shopping app design — Website Landing Page — full brand website concept — Pitch Deck — investor and stockist facing brand presentation — Promo Video — campaign video asset THE PROCESS Every single asset was built inside CapCut Design Studio. I used the Agent to generate inspiration, discussed ideas directly on the canvas, generated garments, models, and campaign visuals in batches, then refined everything through the editing tools brushes, typography, composition, color. A full Functional Clothing brand Website — https://capcut-the-cut-label.vercel.app/ Figma link to see all the Designs— https://www.figma.com/design/2YfnbK7YdSHkm9hVm8JDhm/Homepage?node-id=1-3&t=0UXmtPHmKWnPymcZ-0 Social Link— https://www.instagram.com/reel/DZL_4iLo7QJ/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ==