Don’t Drink and Drive | Social Awareness Campaign

I designed this conceptual poster to highlight the tragic consequences of drunk driving through a "storytelling" visual approach. Using Photoshop, I integrated a realistic car wreck into the silhouette of a wine bottle, using sparks and lighting effects to create a high-impact focal point. I surrounded the main subject with a collage of real-world newspaper clippings and data visualizations to ground the creative in reality. By using a desaturated palette with sharp red accents, I ensured the typography carries a strong emotional weight, making it an effective piece for public service messaging.