I redesigned a capital advisory firm's website.  → Here's exactly what changed and why it mattered... Circle of Wealth Companies advises founders, executives, and families on capital governance and long-term wealth structuring. Their clients are C-suite. Their deals are high-stakes. Their website looked like it was built in 2017. That gap was costing them. • The problem wasn't design. It was perception. When a high-net-worth prospect lands on your site, they decide in seconds whether you're at their level. The old site sent the wrong signal generic layout, no visual authority, nothing that communicated what made them different. • The approach: align the site to the firm's real level. Full redesign. Figma to Webflow. Every decision visual direction, structure, messaging was built around one goal: premium perception from the first scroll. → A headline that led with positioning, not services → Visual language that matched the caliber of their clientele → A layout that guided high-intent visitors toward one action → Performance and mobile rebuilt from scratch • The result: A site that finally reflects what Circle of Wealth actually is an institutional-grade firm for founders navigating complexity at scale. "He delivered exceptional work from both a technical and design standpoint." - Antione Turner, Founder, Circle of Wealth Companies If your firm has outgrown its website but hasn't updated it yet that gap is visible to every prospect who finds you. Live site → https://lnkd.in/d7gTPxdg

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