More than 50% of successful brands like Nike, Apple, Lacoste, and Snickers don’t have their product in their name. And your logo doesn’t need to show your product either. That’s what makes a brand strong. Because strong brands don’t just describe, they create recall. They build meaning over time. A swoosh, an apple, a crocodile… none of them explain the product. But you still remember them instantly. That’s the power of branding.