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Selling fragrance online is inherently challenging - you can’t smell through a screen.
So instead, we designed the experience around confidence. Clear scent profiles, intuitive discovery, and a frictionless checkout flow all work together to make “blind buying” feel considered and intentional.
The result is an e-commerce experience that feels less like traditional online shopping, and more like a private consultation with a knowledgeable expert.
→ Read the case study 👀
Nice strategy with cool UX.
Such a thoughful way to think through this issue!
Very smart!
Great job
amazing!
Love this
Cool UX
This looks clean and well thought out. How long did it take you to bring everything together?
@Darya Batyr ✦ This is such a smart way to think about it.
You didn’t try to “solve” the limitation, you designed around it. That shift to building confidence instead of just selling products really shows.
Love the “private consultation” feel, that’s exactly what most ecom experiences are missing. :)
Selling fragrance through a screen is one of the harder ecommerce problems and the confidence frame is the right move. The scent profile and the frictionless checkout are both leaning into the same idea, making blind buying feel considered. Curious how returns shifted after the launch.
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Please and thanks. 🙏🏾
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I like the warmth and flow of option 2.
