've reviewed 50+ startup websites, and I noticed a pattern. Their hero sections are often simple. They tell you who the product is for and what it does. While working on this redesign concept for

@Alloovium, I wanted to explore a different direction. Their original website already explained the product and its audience. But what if the hero also used visuals that reflected the world their customers work in? People often scan websites before deciding what to pay attention to. Relevant visuals can catch their attention and create a connection with the audience before they start reading. So I explored a few visual directions inspired by the construction industry. Building a startup? I'd love to help you explore a new direction for your website.

The construction visuals work well.

Which one feels more like a brand you’d buy from?

Loud and playful for me. The bold prints suit a small run tee brand better than a quiet layout would.