after presenting more brand directions than I can count, one thing I’ve learned: I never jump straight into showing the visuals.

first I want to establish what we're actually trying to solve.

what we heard from the client. what they want to be known for. where they sit in the market. what needs to feel different.

then the big idea, and how it translates into type, colour, imagery and graphic elements.

only then the designs.

context changes how you judge the work.

A bold and appetizing food promotional poster created around the rich colors and textures of spaghetti and meatballs. I combined realistic food imagery with curved typography, layered compositions, geometric shapes, and a warm earthy color palette to create a dynamic and inviting visual.

The “SPAGHETTI” typography creates a strong visual flow around the main food image, while the “Heritage” headline and “30% OFF” offer add a premium, traditional restaurant feel. The layered pasta and meatball imagery brings depth to the composition while connecting the food photography with the typography.

Skills: Graphic Design · Food Advertising · Typography · Poster Design · Photo Composition · Branding · Layout Design · Art Direction

#GraphicDesign #FoodAdvertising #FoodBranding #PosterDesign #Typography #Spaghetti #ItalianFood #RestaurantDesign #FoodPhotography #SocialMediaDesign #CreativeDesign #VisualDesign #AdvertisingDesign

The way the curved SPAGHETTI lettering wraps around the pasta image really ties the food and type together.