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Growth Marketing Strategy - Buy Now Pay Later Platform
Created comprehensive fool-proof marketing strategy to revamp Ronlado, a fintech platform bridging the gap between low-income earners and high-end products through buy-now-pay-later services in emerging economy.
Developed complete growth marketing plan containing essential keys to scaling the business and reaching target audience effectively.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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WIP 🚧
Hero design exploration for KESTREL : A all in one cash flow and invoicing tool for small businesses.
Brilliant execution!
200 reactions look great, but what do they tell us?
As a content and social media manager, I look beyond the engagement count: are we reaching the people we want to reach and getting the response we’re aiming for?
If the goal is to generate product interest, I’d rather see 20 people asking about the product than 200 simply liking the video.
Both can be valuable, but the goal determines which matters more.
Which audience would you rather build?
3 voted
27%
8 voted
73%
11 votes
Closed
High interest look massive
I spent $1 to test the biggest myth in Facebook Ads.
Myth: Boost Post and Real Campaign give same results.
Test Setup: $1 per day, same creative, 24 hours.
Result 1 - Boost Post:
Reach barely past own followers
No targeting control
0 link clicks tracked
Visibility only, no results
Result 2 - Real Campaign (Ads Manager):
Clear objective: Traffic
Specific audience targeting
Trackable results: Reach, Engagement, Link Clicks
$0.07 cost per result
Learning: Boosting = visibility. Campaigns = results.
This is why I never use Boost Post for restaurant clients. I use Ads Manager to get direct orders, not just likes.
Tools: Meta Ads Manager, Audience Targeting, Campaign Optimization
Want me to audit your ad account? DM "AUDIT":
Love this test! $1/day same creative 24h - clear difference. Boost Post = reach only past followers, no targeting. Real campaign = link clicks tracked. I always tell my shoe brand clients - boost is visibility only, no results. Great experiment!