🎉 It’s live! I’ve finally updated my design portfolio:

👉

http://brandsbykajal.com/

This space has been a long time coming, a reflection of the stories, systems, and identities I’ve been lucky to shape across wellness, healthcare, community & events!

It’s still evolving (aren’t we all?), and I’ll be adding more projects soon, but I’m excited to finally share a fresh look at my work and creative direction!

Congratulations on the new portfolio, Kajal! The grid of bold reds, magenta and cobalt mockups, with that confident serif G repeating throughout, makes the whole identity feel energetic yet cohesive. What guided the way you sequenced your wellness and healthcare projects?

Was playing around with Rogie King's Noise & Texture plugin in Figma and thought it’d be fun to throw in a few excerpts from Sylvia Plath’s The Bell Jar. One thing led to another, and I ended up with these experiments in typography and texture. It got me thinking about how texture and typography can do more than just look interesting. They can help communicate the mood and meaning behind the words. What do you think? Does the chaos add to the story, or get in the way of it?

For me the chaos works when it stays tied to the words, like the tangle looping around "One by One". On the dense excerpt layouts legibility starts to eat the story, so I'd keep the noise away from the lines you want read first.