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Done with the branding for Crosta, here's a few glimpses of the bigger project. Working on this has been so much fun š
ā¢ 8h
The handwritten wordmark brings a relaxed, social energy that fits the food photography really well, while the red-and-cream palette keeps the system cohesive. Iād be curious to see how the script mark holds up on smaller touchpoints like takeaway stickers or social avatars~
Thanks for checking out the project, glad the feel and energy of the brand is getting recognised (that's a good sign šÆ ). The scope of this project was relatively narrow so a lot of brand touchpoints had to be ommited, although I agree those would be fun to look at too. Maybe...
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Looks very nice welldone
BONSTER ā A Burger Brand Built With Big Flavor & Bigger Personality.
Designed to bring energy, fun, and boldness into every bite, BONSTER combines a playful chef mascot, chunky visual language, and a memorable identity system that feels as exciting as the burgers themselves.
From the logo to packaging elements and brand patterns, every detail is crafted to create a fun, unforgettable burger experience.
BONSTER ā Big Bites. Bigger Attitude. š„
mockups - @creatsyofficial
#BrandIdentity #BurgerBrand
Going all-blue on a burger brand is the bold call here ā it gets you out of the red-and-yellow crowd, but blue is the one colour that doesn't do appetite work for free. Is the mascot meant to carry that warmth, or are you leaning on the food photography for it?
A few vector assets from a new brand Iām working on.
These smaller elements give an identity room to play and they can carry a whole composition or add a little character around the edges.
Still in progress, but wanted to share this part before the full reveal.
Always fire š„
Weldone!