Yellow Door Hotels | Hospitality Advertising Concept
A hospitality advertising concept designed to communicate warmth, comfort, and the experience of staying at Yellow Door Hotels.
The design uses inviting interior photography, considered typography, and a warm colour palette to create a polished promotional visual. Rather than overcrowding the composition with information, the layout allows the imagery and messaging to establish the atmosphere.
What happens when propaganda designed to erase the self gets pointed at the self instead?
Soviet propaganda spent 70 years trying to erase the individual soul in favour of the collective machine. I pointed that exact visual language at the thing it was built to suppress.
Two ad directions for Aura Aesthetics’ Botox Flash Sale. Same offer, different layout and feel.
Option A: split layout, model left, price card right, olive green accents, bold and direct
Option B: model fills the right, soft rounded cards on the left, all warm neutrals, quieter and more elegant
Which one makes you tap “Schedule Your Discount”? 👇
A brand identity project I worked on in March 2026 for HealthSense, a Singapore-based health and wellness information brand focused on making health knowledge clear, accessible, and easy to understand.
The client envisioned something simple, clean, and modern, but with meaning behind it. I explored a minimal wordmark with a medical cross integrated into the lettering, creating a direct connection to healthcare while keeping the identity clear, professional, and memorable.