Brand voice, start to finish. I built the entire launch for my novel myself — newsletter, social, and this placed print ad in PHlockers Magazine. Same skill set I bring to founders and brands: a clear voice, copy that sounds like a person, and campaigns that move people to act.
Created eye-catching social media creatives for a snack brand, focusing on mouth-watering visuals, bold typography, and engaging layouts.
The designs highlight product appeal, grab audience attention, and help the brand promote its snacks, offers, and new launches effectively across social media.
A logo is one thing. Giving it a whole personality is another. 👀
I picked a few of my branding projects to show what happens beyond the logo.
First, the logo on its own. Then, the full visual identity: colours, typography, graphic elements, patterns, packaging, and all the little details that make each brand feel like itself.
Because I don't want a logo to just look good sitting on a presentation slide. I want to see what it can become when it gets out into the real world.
Every project has a different story, personality, and visual direction. And that's probably my favourite part of brand design: figuring out how to turn one initial idea into a whole visual language.
Swipe through and meet the logos, then their bigger personalities. ;)
A logo is the starting point. The fun really begins after that.