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š± Renewable Energy Services ā Performance Marketing Case Study | PPC | Facebook Ads | Google Ads | Shashank Prasoon
A solar energy solutions provider offering:
āļø Solar Power Plants (Residential, Commercial, Industrial)
š° Solar Water Pumps (Ideal for rural & remote areas)
š„ Solar Water Heaters (Homes, Hotels, Hospitals, Industries)
ā” Innovative Solar Solutions
The brand focuses on clean energy, cost savings, and sustainable living, helping customers reduce electricity dependency and move towards a pollution-free future.
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Related posts
š Sales Performance Analytics Dashboard (Power BI)
This Power BI dashboard was developed as part of a technical case study to demonstrate a businessāfirst approach to performance analytics.
The report is designed to support both executiveālevel decisionāmaking and operational sales management by focusing on:
Revenue performance tracking
Key performance drivers (Orders & Average Order Value)
Teamālevel performance monitoring
Individual agent insights
Data quality validation and exception handling
š Key Functional Areas
Executive Overview
Provides a highālevel summary of Net Revenue and its primary drivers, supported by a monthly trend and rolling average to identify emerging performance patterns and reduce shortāterm volatility.
Performance Diagnostics (Region Ć Time)
Enables rootācause analysis by highlighting when and where performance changes occurred across regions and time periods.
Sales Team Monitoring
Supports dayātoāday management through ranked team performance metrics, enabling prioritization of coaching or followāup actions.
AgentāLevel Analysis
Offers a focused performance view per individual contributor, including category mix and territoryālevel revenue drivers.
Data Quality Monitoring
Separates adjustments (e.g. returns, discounts) from gross performance to prevent misleading KPI interpretation.
š¼ Business Value
Designed to:
Monitor operational performance
Identify revenue drivers behind monthāoverāmonth changes
Detect underā or overāperforming teams
Support targeted coaching
Enable fast, dataādriven decisionāmaking
š Tools & Concepts Used
Power BI
Data Modeling (Fact / Dimension)
KPI Design
MoM Analysis
DriverāBased Revenue Monitoring
AOV Tracking
Data Quality Checks
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