Slab & Salt is a brand identity for a handmade pottery studio, built around the warmth and imperfection of working with clay. The centerpiece is a custom wordmark with soft, blobby letterforms that feel hand-shaped and squishy, as if molded straight from the clay. Playful details bring it to life: a tiny hand reaching up from the “a” as a nod to the maker’s touch, and a small starburst accent that adds a spark of whimsy.

Very nice logo design

Client

VRM Buildcon is an engineering and construction company located in India, building residential and commercial buildings.

Challenge

I was the 3rd designer asked to do this project, so the challenge was a little bit bigger, since the expectations are higher than normal. Client is very happy with the result now!

Solution

The solution was: Use basic and simple geometric shapes to construct the letters VMR, inspired by the drawing on blueprints and the shape of buildings.

The hard hat and tape touches fit the construction brand well.