They need Organic Growth Strategist (X, LinkedIn & Audience Growth) - Any one ready to help them?

One of my favorite landing pages since becoming a Squarespace Circle member in 2024, this project uses Squarespace’s new “Finish Layer” tools to create an engaging, exploratory user-experience.

My client, the lovely Heidi of Wild Belly, is a somatic coach for new mothers. One of the challenges we faced in her website strategy was her lack of professional photography. Turns out, this was actually an opportunity to get personal — and Squarespace's Block Animations helped us bring this core design element to life!

Tender family photos were first given a nostalgic treatment, then set to lift, jump, & grow on hover as if you’re thumbing through them yourself. This extra animation feels so intentional, especially considering that noticing physical stimuli is the very basis of Heidi's somatic work.

The new moms Heidi works with are hyper-aware they're creating memories at every step of their parenting journey, so providing visual cues that demonstrate this desire in real time was a huge win! The Finish Layer tools help us tell this story in new and engaging ways, while supporting the narrative arc at play in our webcopy (the place I start in all my projects).

What at first felt like 'lack' ended up being the unifying element behind this brand, and Squarespace's Finish Layer tools made implementation all the more successful.

Check it out for yourself! www.wildbellypdx.com

And check out my post on Instagram ;)