One creative trend I’ve been watching closely is scroll-controlled video and motion, turning a website from something you simply browse into something you actually interact with.
For our new site, we created a cinematic hero experience featuring a black panther crawling down an exotic car, walking toward the camera, and eventually growling—all controlled by the movement of your mouse scroll wheel.
It’s a small example of what’s becoming possible when you combine creative direction, emerging technology, AI-powered tools, and modern web techniques.
And that’s what excites me most about where creative is heading.