A website should make the product easy to understand.
My latest redesign concept explores a new direction for HF Memo—an Android app and Bluetooth controller for recording voice notes and hearing messages aloud.
I focused on showing the experience: capture a thought, replay a recording, and understand what each controller button does.
Clean typography, light backgrounds, and lime accents give the product room to tell its story.
Designed in Figma, with editable layouts and custom graphics.
Have a product that needs a clearer website? Let’s connect.
What if a city's landmark became one of its letters?
A typography experiment: 8 city wordmarks where one letter is replaced by the skyline's most iconic shape.
Karachi: Mazar-e-Quaid for the "A"
Islamabad: Faisal Mosque for the "M"
Lahore: Minar-e-Pakistan for the "A"
Paris: Eiffel Tower for the "A"
Dublin: Spire of Dublin for the "I"
Dubai: Burj Khalifa for the "I"
London: London Eye for the "O"
Berlin: Brandenburg Gate for the "N"
The challenge was keeping the lettering light and clean while each landmark still reads as part of the word. Some are drawn in fine line work and others as solid silhouettes, depending on the shape of the building.
A CEO shouldn’t have to stop running her business to figure out what to post next.
I created this cinematic concept for AMINTRA AI Video Creator & Content Manager to visualize that idea.
The story follows a CEO moving from a familiar problem:
Great business. Great offer. No content strategy.
To a simple solution:
Strategy → Brand Visuals → Content → Scheduling → Management.
The goal wasn't just to make a beautiful AI video. It was to make the viewer feel what the product does through story, character, dialogue, environment, pacing, and
cinematic visual direction.
Creative direction.
AI Video.
production.
Storytelling.
Content strategy.
This is the kind of work I want to create more of: Turning a business idea into a visual experience people remember.