I chose Coca-Cola because of its long history of joyful, community driven storytelling, and because the brand is actively building toward a more end to end AI enabled marketing process.
The story takes a simple moment and turns it into a whimsical journey, reminding us that...
What happens when propaganda designed to erase the self gets pointed at the self instead?
Soviet propaganda spent 70 years trying to erase the individual soul in favour of the collective machine. I pointed that exact visual language at the thing it was built to suppress.