One thing I look at first when analyzing a Kickstarter campaign.

I recently came across a Kickstarter project campaign that wasn't gaining much traction and it reminded me of something important: A great product doesn't automatically make a great crowdfunding campaign.

Before looking at promotion, I firstly look at the campaign positioning: is it immediately clear what the product is?

Is the target audience obvious?

Does the opening section communicate the value quickly?

Is there a reason for someone to back now rather than later?

If the visitor has to work too hard to understand the offer, more traffic won't necessarily solve the problem.

Sometimes the first growth opportunity isn't getting more visitors it's improving what happens after they arrive. That's one of the first things I look for when reviewing a crowdfunding campaign.