Unpopular opinion: white space isn't "wasted" space. đ¤ A lot of clients ask me to "fill in the g...Unpopular opinion: white space isn't "wasted" space. đ¤ A lot of clients ask me to "fill in the g...
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A bespoke tailor doesn't cut three different suits for three body types. They build one pattern that moves with whoever's wearing it â adjusts without ever looking altered.
I used to build Webflow sites backwards. Design desktop first, then panic-shrink everything for tablet and mobile. Same boxes, smaller numbers, hope for the best.
That's not responsive. That's three outfits stitched together and called one suit.
Now I build the relationship first â what stretches, what stacks, what just disappears below 768px â before I even look at a second breakpoint. The layout doesn't change shape. It just moves differently depending on who's wearing it.
Where's your site still wearing three different outfits at once?
Mockups are great, but when presenting a visual identity to clients, we always include a slide explaining the thinking behind the logomark and connecting it back to the strategy.
It makes feedback and further revisions so much smoother too