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Rakshata Manjunath

• May 22

Brightn Merch - Apparel Design for a Mental Wellness Brand

Brightn Merch Collection is a merchandise design project created for Brightn, a mental wellness platform focused on health, wealth, purpose, and everyday personal growth.

I was asked to design merchandise that would appeal to younger people and teenagers - a collection that felt positive, expressive, and wearable, without making mental wellness feel heavy or overly serious.

The goal was to turn Brightn’s message into apparel that young people would actually want to wear. Instead of creating standard branded merch, I explored bold typography, playful illustrations, casual slogans, soft colours, and expressive graphics that felt closer to youth culture, streetwear, and everyday self-expression.

The collection includes graphic tees, hoodies, and sweatshirts built around uplifting messages like “It’s OK to Talk About Mental Health,” “Let’s Brightn Lives,” and “You Are Enough.” Each piece was designed to feel approachable and relatable, using visual styles that could spark conversations around mental health, confidence, self-growth, and positivity.