ENTRE is a conceptual luxury perfume campaign exploring the emotional connection between fragrance and memory. Inspired by European cinema, timeless fashion and quiet luxury, the campaign tells a story of two people connected by a scent that remains long after a moment has passed.
Creative Direction
The visual narrative combines intimate beauty portraits, cinematic urban lifestyle photography, extreme product macro details and sophisticated architectural compositions.
A restrained palette of ivory, charcoal, smoke grey and warm amber creates an atmosphere of mystery, elegance and nostalgia.
Through dramatic lighting, realistic textures, unconventional camera angles and emotional storytelling, the campaign transforms perfume into more than a product — it becomes a memory.
Using a restrained palette like ivory and charcoal effectively counters the loud aesthetic of fast fashion. This approach helps a luxury brand stand out by signaling that the value lies in the experience rather than the visual noise.
The inflatable flower. Only houseplant I'm guaranteed not to kill. Also, a new object every month is a sneaky good retention hook, people will stay subscribed just to see what's next.
Anima is a self-initiated type design project inspired by vintage print, worn ink and analog photography.
The collection includes two experimental serif typefaces: Anima Editorial, with elegant proportions and contrasting strokes, and Anima Retro, with softer, bolder shapes. Both feature grain built into the letterforms.
I developed the creative direction, custom fonts and promotional artwork, combining AI-assisted exploration with font development. The campaign pairs textured typography with motion-blurred photography to capture a warm, nostalgic mood. FREE DOWNLOAD AT https://twaperdigital.com/anima-retro