Designed and developed the e-commerce website and managed social media for Naushemian by Nauman Arfeen, one of Pakistan's premier luxury couture fashion brands. From editorial product pages to social content that matches the brand's refined aesthetic, this project has been a masterclass in luxury fashion digital presence. Live site: naushemian.com
I spent a bit of time experimenting with different colour combinations to see how they would change the overall feel of the site.
There were a few I really liked and considered taking further, but in the end I kept coming back to black and white. I felt it worked best with the imagery and typography, and ultimately suited the direction I wanted to take the project.
There is something satisfying about watching the same site change personality with each colour combination. The ARDA explorations look like a great exercise in that.