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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Taste test time 🍷
Some logo explorations for a brand identity I’m working on.
Different directions, different energies… not sure which one is “the one” yet.
Which one would you go for and why?
53 voted
59%
37 voted
41%
90 votes
Closed
I like better the Playful version, here's why: the hierarchy is better structured on the Playful version, the brand name - despite not being the bigger element - is clearly the most important one thanks to the boldness of its lines, and you can read each element in order from...
I’ve been playing around with Shader Lab by Basement Studio: all day for a new project I’m working on (can’t share much rn) and I’m absolutely loving it.
This is doing something to me 😍 I love it!
I started with the engraving. Not as a decoration, not as a retro nod, as the structural logic of the whole system. 19th-century cross-hatching has a quality that nothing digital can replicate: density, obsession, the feeling that every line was placed with intention. It maps perfectly to what deep research actually is. Thousands of micro-decisions, layered until something becomes true.
This is one of the coolest brand identity I've seen! I love the reasoning behind the illustration style!
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