Two different approaches to the same Shopify product page.

Option A: Editorial layout. Large imagery, generous spacing, and a stronger focus on brand storytelling.

Option B: Product-first layout. Clear pricing, visible product options, and a prominent Add to Cart button.

Both can look great, but they create very different shopping experiences.

If you were building a premium DTC brand, which direction would you choose?

A or B? And why?

For a Shopify product page I would start product first and let the story support it. Shoppers need the options and the buy step in reach before anything else.

Designed a bold Shopify ecommerce storefront for a streetwear clothing brand focused on oversized hoodies, heavyweight T-shirts, graphic apparel, and motivational fashion. The website features a striking hero banner, promotional announcement bar, product collections, sale pricing, product grids, brand storytelling, featured collections, an FAQ section, and an email signup area.

The goal was to create a modern shopping experience that reflects the brand’s bold identity, showcases its streetwear collections, and makes it easy for customers to discover products, explore different styles, and shop with confidence.

Nice work