YaVoy: Research and UX/UI for Rural Ride Sharing

Self-initiated project Role: Research and UX/UI design

YaVoy is a self-initiated project exploring shared transport between villages in rural Spain. I wanted to design a mobile web experience for neighbours looking for a ride or offering seats on a journey they were already making.

My work covered research, product scope and UX/UI design. Local research in Espinosa and Medina de Pomar informed an approach built around existing community habits, including the use of WhatsApp for coordination.

I mapped two connected journeys: finding a ride and offering a ride. Passengers choose a route and date, browse available journeys and review the driver, pickup point and seats. Drivers enter their route, time and available places before publishing a trip. The interface puts the information needed for a decision close to the action.

A central product decision was to leave payments and private messaging outside the app. Once a passenger finds a suitable journey, coordination continues through WhatsApp. This keeps the concept’s scope concentrated on discovery and ride details, while using a communication channel already familiar to the intended users.

The resulting concept includes passenger and driver flows, mobile interface screens and an explicit handoff to WhatsApp. The project shows how research informs feature scope and how a product’s role changes when designed for a small rural community.