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A long-term perspective, expressed through design.
For Longview Capital Partners, AMca created a brand identity that balances financial authority with warmth and accessibility. Refined typography and a restrained visual language communicate expertise without relying on familiar wealth-management clichés.
The subtly extended “O” in the logotype suggests longevity, a quiet, distinctive expression of Longview’s commitment to lasting relationships and sustained value.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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some visuals from iki, a matcha shop i’m currently working on 🍵
one of the most interesting parts of this project has been figuring out how to turn an abstract concept into something people can actually see and feel.
from the typography to the illustrations and overall visual language, every element is an opportunity to give the brand more personality and make it feel like its own world.
still exploring, but i’m really enjoying where this is going.
the illustration direction feels like it could take over the whole shop interior, not just the cups. thats usually where these projects fall apart
RIFT44 — Streetwear Visual Identity
A self-initiated identity exploring custom lettering, underground fashion culture and bold physical applications.
Visual Identity · Art Direction · Campaign Design
Beautifully done! 🌟🌟
For brand identity, I like to show mockups to test of the identity system: the logo, pattern, and color palette all needed to work at a much larger scale without feeling overdesigned.
That’s where a flexible brand system really starts to prove itself.
Powerful greenish look 👌