Social Media Strategy & Content Creation

Great content starts with understanding what your brand wants to say - and what your audience actually wants to hear.

I create tailored social media strategies that connect your brand, audience and business goals with a clear direction for what to create, how to communicate it and how to show up consistently.

We’ll start by looking at your brand, audience, current content, competitors and objectives. From there, I’ll develop a content direction built specifically around your business - including your key content pillars, messaging, brand voice, formats and opportunities for engagement.

What’s included

- Brand and social media audit - Audience and competitor research - Social media objectives and strategic direction - 3–5 tailored content pillars - Brand voice and messaging direction - Recommended content formats - 30-day content calendar - 15–20 tailored content concepts - Hooks, angles and CTA recommendations - 5 fully written posts or captions - Content repurposing opportunities - Recommendations for future content and optimization

Every strategy is developed around your individual brand, industry, audience and goals. A luxury brand shouldn't communicate like a SaaS company - and a founder building authority shouldn't follow the same content strategy as an e-commerce brand.

The goal is to give you more than a collection of post ideas. You’ll leave with a clear, repeatable direction for creating content that feels aligned with your brand and relevant to the people you want to reach.

Typical timeline: 1–2 weeks