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Six weeks ago I was starting conversations differently. Here's what changed.
When I came back to LinkedIn after six months away, my instinct in early conversations was to lead with what I do.
"I build websites on Bubble. I use AI-assisted development. Here's what that means for your business."
Technically accurate. Practically ineffective.
Because nobody wakes up thinking about Bubble or AI-assisted development. They wake up thinking about the problem they can't solve, the opportunity they can't reach, or the thing that's been quietly bothering them about their business for months.
So I stopped leading with the tool. I started leading with the problem.
The shift sounds small. The difference in how conversations open is significant.
Now the first thing I try to understand is what the business actually needs — not what I can technically deliver. What's broken, what's being left on the table, what the website or system currently isn't doing that it should be.
The solution comes after that. Not before.
Here's what I've noticed since making that shift:
→ Conversations go deeper faster
→ The person on the other side feels heard rather than pitched
→ The fit becomes clearer earlier — for both of us
→ The ones that aren't a good fit reveal themselves sooner too, which saves everyone time
Six weeks of real conversations will teach you things no course on sales ever quite captures.
The best thing I did was pay attention to what was actually happening — not just what I hoped would happen.
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Having a clear process for sure makes room for better design. What you wrote really resonates with me Natália.
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Natália Tímea on Contra
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