Crahhy is a speciality coffee brand rooted in the relatable human psychology of coffee cravings.
The objective was to design a brand that is minimal on the outside yet delightfully chaotic on the inside, blending specialty coffee aesthetics with honest, humorous storytelling.
A creative food advertising design series focused on bold typography, visual hierarchy, and appetizing food photography.
The first design uses warm, rustic tones and expressive typography to create a cozy breakfast feel, while the second combines fresh green typography with a clean, modern layout for a healthy food concept.
Both designs explore how typography, color, and composition can communicate different food brand identities.
Which design do you prefer, the warm breakfast aesthetic or the fresh, minimal look?
I am working on my latest products and the more I experiment with what will be the background for a new series of 2027 products, the more I don't know which would be best, so can you please help me choose? 🫰💗