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Contra - A professional network for the jobs and skills of the futureReimagining Brand Identity with Emotional Design Elements

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Stephen Ekundayo

• Feb 5

Client shared a brief with just a logo, some randomly selected elements and the trust that we could breathe some life into it.

With only a few elements (fonts, colors, patterns), we recaptured this identity into a soulful experience a full identity system can develop around.

What do you guys think of the reimagined version?

brandidentity identitydesign storytelling

Chantal Jemmott

pro

• Mar 12

If a brand is built around texture and atmosphere, how should the illustrations respond?

This brand identity belongs to an interior designer whose work focuses on detail, materials, and atmosphere, so the illustration style needed to reflect that same sensibility.

I started by cutting shapes from paper inspired by interior elements, then scanned and refined them digitally before turning them into vector illustrations for the brand system.

Working this way helped keep the visuals distinctive and more textured, which felt important for this identity.

How do you bring texture or craft into your work? Full project

Illustration brandinginspo interiordesigner