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Your Amazon ad spend isn't the problem. Your search term report is.
Here is the quick check I run before touching any bid.
Step 1 - Sort the search term report by spend, not by orders.
Step 2 - Find terms with 10+ clicks and zero sales. Negate them.
Step 3 - Move the winners into exact match with their own budget.
On one UK account, working this way took ACoS from 58-60% down to 25-35% across 45 campaigns.
What is the first thing you check when ACoS spikes?
#amazonppc #amazonseller #ecommerce
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Here's something I see again and again: a business gets decent leads from their ads, then complains the ads "don't work." But the real problem? Those leads sit unanswered in an inbox for 6 hours, or a full day. Leads don't die in the ad — they die in the follow-up. A lead contacted within 5 minutes is worth many times more than one chased the next day. Before you tweak targeting or kill a winning ad, check your response time first. Speed to lead beats another creative test every single time.
What's your follow-up time looking like right now — minutes, hours, or days?
#MetaAds #DigitalMarketing #Ecommerce
Healthcare & Supplement Ecommerce Website Design
Telehealth Design, Supplement Ecommerce, Healthcare UX/UI, Wellness Website Design, Ecommerce Design, Healthcare Website Design, Product Page Design, Conversion Rate Optimization, DTC Healthcare, Nutrition Supplement Design, Shopify Design, Health and Wellness, Landing Page Design, Mobile Ecommerce, Digital Health, Telehealth Website, Supplement Branding, Ecommerce UX, Healthcare Branding, Wellness Product Design
thats nice, i love that you dared to play with that strong of a color!
One of the easiest ways to burn ad budget without noticing: showing prospecting ads to people who already bought from you. They convert again in your reports, your CPA looks cheap — but those sales were already yours. I always add a past-buyer exclusion (website purchasers plus customer list, 180 days) to every prospecting campaign, and keep those buyers in a separate retargeting flow with upsells and new arrivals instead. It takes five minutes to set up and it instantly makes your real acquisition numbers honest. Do you exclude past buyers from your prospecting campaigns? #MetaAds #Ecommerce #PaidSocial
Good point. One thing worth adding is to match the exclusion window to the product's repurchase cycle. For consumables, 180 days can hide people who are ready to reorder, so a shorter window plus a separate replenishment ad often works better. Do you change the window by category?