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Created this minimalist illustration for youtube thumbnail :)
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A self-initiated technical design sample created to demonstrate a clear, structured Tech Pack workflow for a simple womenswear style.
The project translates a basic tee into organised product-development documentation, including front and back technical flats, construction callouts, Bill of Materials, base-size measurement specifications, artwork placement, colour information, and development tracking.
The goal was to show how even a simple garment can benefit from clear technical documentation that supports pattern development, first sampling, and communication across the product-development process.
Scope shown in this project
Technical flats
Construction callouts
Bill of Materials
Points of Measure
Base-size measurement specifications
Artwork placement
Colour and trim information
Commentary / development tracking
Project type: Self-initiated sample
Role: Technical Design · Tech Pack Development
Category: Womenswear / RTW
Note: Pattern making, grading, physical sampling, and manufacturer validation were outside the scope of this sample.
The development tracking section stands out, most tech packs I come across skip that and just assume everyone's reading from the same version. Curious whether that came from a real manufacturer mixup you'd dealt with before, or just wanting to be thorough on a self-initiated piece.
This one never made it across the finish line, but it’s still one of my favorite identity concepts I’ve worked on.
I created this direction for Susie’s, building the mark around a custom script wordmark and a simple cherry illustration that gave the brand a little personality without losing its polish. The final client direction went somewhere else, which is just part of the process, but I’ve always loved how this one came together.
Not every good idea gets chosen. Some are still worth sharing.
love the detail! it feels perfect paired with the typeface you selected.
A modern product poster designed to grab attention, highlight the product, and support social media marketing. I focused on clean composition, strong typography, engaging visuals, and a professional layout.
Tools used: Adobe Photoshop, Canva.
