If you’ve ever opened Kajabi and thought… what am I even supposed to put here? you’re not alone.
Kajabi gives you the tools, but not the words or structure, and that’s where most people get stuck. you second guess everything and nothing actually goes live.
That’s why I created the Calista theme.
It’s made for coaches and healers who want something soft and feminine, but still clear, professional and easy to follow. no guesswork.
You get the pages, layout and prompts to help you know what to say, so you can go from “I have no idea” to “I’m live”.
It includes your core pages, landing pages and system pages, plus copy prompts, tutorials and support.
It’s not just about looking nice. it’s about having somewhere to show up online and start building your audience.
If you’ve been stuck in setup mode, this is a very good place to start.
What if sending money felt a little more like giving a gift?
For Nova, I explored a banking app that brings payments, cards, and a bit of personality together. You can check your balance, browse recent transactions, send or request money, top up, and pay bills.
My favorite part is the digital postcard feature. Before sending a transfer, you can add a little illustrated card—a heart, a birthday greeting, or a playful character. A simple way to make birthday money or a thank-you feel more personal.
I carried that same 3D character into onboarding, pairing it with bold red gradients and large, clear payment details. There’s room for play, while the recipient and amount stay easy to check.
Would you add a postcard to a transfer? I’d love to know what occasion you’d use it for.
A fashion storefront needs to show the outfit and make its individual pieces easy to find.
For FORM, I paired a warm, editorial lookbook with clearly grouped product names, prices, and size choices.
Cream surfaces, charcoal typography, and consistent product cards connect the homepage with the desktop and mobile screen concepts.
One useful design principle from this project: give campaign imagery and shopping details their own readable zones. The collection can have a strong visual presence while the next product decision stays clear.
Exploring two different hero directions for a new project.
Same message, two completely different visual approaches.
Which one makes a stronger first impression?
Both are strong. I lean towards the dark version, because the orange accent on the italic "guess." pops and the profile portrait gives it a more editorial, confident feel. The navy one reads a bit more corporate, which could suit a more conservative audience. Nice exploration!