A personal brand presentation redesign for the founder of MACAHO. The goal was to refine the exis...A personal brand presentation redesign for the founder of MACAHO. The goal was to refine the exis...
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A personal brand presentation redesign for the founder of MACAHO.
The goal was to refine the existing presentation and create a stronger visual story that reflects her creative direction, personal approach, and the world behind the brand, from Mediterranean warmth and timeless elegance to a contemporary perspective.
I focused on typography, spacious layouts, and a refined visual rhythm to let her story and personality take the lead.
I know that many people who've done a website design for their own personal brands tend to say something like, "I am my worst client!" because of numerous unexpected revisions, perfectionism, constant changes made to it etc.
I guess I accidentally chose another path...
To me, working with myself as a client has been a pleasure. First of all, the deadline could be broken — no deadline at all! Sick leave? No problem honey, you can go have an extra cup of cocoa. Workaholic alter-ego is gonna sit in mental prison for a while.
Secondly, our taste matches. I literally got to catch everything I only thought about AND made it come true. Isn't it amazing? You think it — you got it!
To my greatest surprise, as a former perfectionist myself, I wasn't demanding at all. I understood that I must give myself freedom while having some constraints — by the way, they are stated in the full case, check it out here:
To those who have ever made designs for themselves, what type of client were you? Were you strict or, vice versa, let yourself be as creative as possible? Maybe you skipped a wireframe stage and went right to designs?..