With every branding project, I design and present 2–3 different options for my clients, sometimes even one is enough when the vision is crystal clear. The reason I show more? I like to push myself more creatively to explore beyond what's safe and normal. A client might think they know exactly what they want, but the moment I go beyond the safe choice, they're often surprised by how much they love the more creative direction. This was exactly the case working with BraveDuck+Robots, an experience design studio built around creativity, strategy and technology. The brief was clear, but pushing past the obvious unlocked something far more interesting. At the end of the day, we're here to serve our clients, but sometimes working with them means showing something they didn't know they needed.

pushing beyond the safe option is where the interesting work lives😊 I think we as designer should always make our work better than previous work