Email is where I turn subscribers into revenue, and I'm opening up my email marketing package for brands that want a program that runs itself.
Here is what's included:
Email strategy and a monthly content calendar built around your goals and audience
Automated journeys, including welcome, renewal, win-back, and promotional flows
Copy written in your brand voice, with a voice guide so every send sounds like you
List segmentation and data cleanup so the right message reaches the right person
A/B testing on subject lines, creative, and send times
Monthly reporting with clear takeaways and the next tests to run
My results back it up. I've built and managed automated email programs that generate over $1M in annualized revenue with average open rates above 60%, and a single renewal campaign produced a month 106% above the monthly average. For a health tech client, I built a HubSpot CRM of more than 600 contacts, plus partner newsletters and a biweekly newsletter schedule.
I'm certified in Salesforce Marketing Cloud and work in HubSpot, Klaviyo, and Mailchimp, so I can build in the platform you already use.
Message me with your goals and current setup, and I'll scope a package that fits.
I have always had a great passion for the business world, and I have been advertising my own business, mostly working in media buying.
But one thing I have realised is that advertising is not really about what you sell.
Recently, I got a great opportunity to work with a UK-based firm on advertising for the Boiler Upgrade Scheme, which helps homeowners upgrade their heating systems to air source heat pumps. My role was to generate leads for the scheme.
This is where I realised how limited I had kept myself in terms of advertising and media buying. It really does make a difference when you step outside your own world.
Yes, all the fundamentals matter: ICP, offer, strategies, content, and knowing your audience. Technicalities also play a huge part, which I will talk about later.
But the evaluation matrices also change depending on your advertising objectives.