Aesthetic Social Curation & Engagement Strategy | Wellness & Service Brands Creating a beautiful ...Aesthetic Social Curation & Engagement Strategy | Wellness & Service Brands Creating a beautiful ...
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Faith's avatar
Faith Social Media Expert
• Jul 24
Aesthetic Social Curation & Engagement Strategy | Wellness & Service Brands Creating a beautiful feed is great, but creating a feed that makes clients stop scrolling and save your post is better.
For this project, I curated a social media ecosystem for a London-based massage and wellness brand. The goal was to balance moody, serene photography with bite-sized, actionable value. By blending relaxing therapy imagery with practical care guides and aesthetic quote graphics, we gave potential clients a reason to interact, save, and book.
Key Deliverables & Strategy:
3x3 Grid Curation: Structured an alternating pattern of deep treatment visuals, soft graphic textures, and clean typography so the grid feels balanced at a glance.
Save-Worthy Content Design: Created high-value post-care tip lists and reminders (like "Things to do after a massage") specifically designed to boost saves and shares.
Cohesive Brand Palette: Unified color schemes using warm plum, dusty rose, and neutral textures to deliver a calm, premium experience from the very first impression.
Want to turn your followers into loyal clients? Which tile on this grid would you click on first - the tips or the treatment shots? Drop your answer below, or send me a DM to talk about your page!
Social Media StrategySocial Media ManagementSocial Media MarketingInstagramInstagram AdsTikTok Ads
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Habeeb's avatar
Habeeb Abdulazeez
• Aug 2
this is very nice 🌚
Faith's avatar
Faith Social Media Expert
• Aug 2
Thank you so much Habeeb🍷
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