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Whenever you start a new project with your old customer, that's the greatest testimonial and the evidence of how good their experience have been with you
NEW PAID PROJECT
Faarid QureshiDavid Merritt
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A client reached out to me a month ago, with a unique idea for a website.
They were a Leadership Advisory firm based out of Dubai, and they wanted a website where they can showcase leadership with mountaineering. How reaching the top is the common goal in both.
I loved the idea!
As they were telling me about it, I started imagining it in my head. But when I worked with my design team to create a design for their website and shared it with them, their reaction was quite strongly negative. Not because they didn't like the design, but because they thought design should be moving. It should have animations.
I listened to their feedback and came back with a one page Framer build for their homepage with the same design.
They loved it, and expressively told me so!
Then I sat down with them and explained to them the difference between design and development. We then synchronized over the next pages and smoothly got the website done.
Moral of the story? Listen to feedback carefully without getting defensive and you will become the developer clients don't want to let go of!
what an experience!
Just earned my Top Rated badge on Upwork!! 🚀 🎉 🎉 🎉
It took consistent delivery, strong client relationships, and a lot of late nights, but it feels good to hit this one.
If you're building on Upwork too, happy to share what worked for me.
If you have some projects in mind - feel free to hit me on Contra or Upwork!🙌
https://www.upwork.com/freelancers/~01995166882665eabe
Communication Strategy - Swee (Unniversity Work)
Problem -> Plant-based = less flavor
Opportunity -> Leisure (hotels, vacations); City life (cafés, coworking spaces)
How -> Swee Summer Experience
Samples
QR Code in the guest’s room
Merchandising
Why - Getting people to taste and see that the ice cream is actually good, challenging the stigma that healthy = bad taste.
Being present in a place where customers feel safe. People tend to stay in hotels when abroad, making it the most familiar space in an unfamiliar environment, which is why it becomes a place of comfort and trust
Merchandising to show that the brand isn't limited to seasonal moments. Since ice cream is strongly associated with summer, the goal is to bring the brand into people's everyday lives year-round
How -> Swee Summer Experience
Samples
QR Code
Food Pairing
Why
Getting people to taste and see that the ice cream is actually good, challenging the stigma that healthy = bad taste
Being present on every table to spark curiosity during the time between ordering and the food being served
Introducing the ice cream as an alternative to the traditional café order, typically a coffee and a savoury snack. Offering an accessible price point as an entry-level option and a first experience with the brand
Impact -> Category Repositioning
Creating New Consumption Moments
Urban Lifestyle Integration
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