Contra - A professional network for the jobs and skills of the futureCircular Secondary Badge Identity for Black Smoke BBQ Co.
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A great brand identity needs to adapt. I designed this circular secondary badge for Black Smoke BBQ Co. to act as the workhorse of the brand. By reformatting the primary typography into a clean, curved layout around the central offset smoker, this mark is perfectly optimized for physical applications like custom rubber stamps, product stickers, sauce bottle lids, and social media profile pictures. It maintains the rugged, authentic Southern BBQ aesthetic while maximizing scalability.
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