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Most client acquisition problems are not “more content” problems.
A lot of the time, the leak is simpler:
Warm leads opt in… then go cold.
Or the outreach is going to people who were never a strong fit in the first place.
That is what my current Contra offers are built around:
Brrr… Why Did My Leads Go Cold?
A quick email follow-up leak audit for businesses with leads, opt-ins, or subscribers who are not moving toward the next step.
Quit Chasing The WRONG People
A prospect pipeline audit for businesses that want better-fit buyers instead of random outreach targets.
From Freebie to Booked Call
A 3-email lead magnet-to-client sequence that helps turn new leads into warmer prospects.
Who to Contact + What to Say
A prospect research + outreach angle system for businesses that want clearer targeting and better outreach direction.
The goal is simple:
Better leads.
Clearer follow-up.
Stronger client acquisition.
If your leads are going cold or your outreach feels too random, these are built to help clean that up.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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17 months ago, we launched an AI chatbot for a small business client.
Here's an honest update.
Two months in, the numbers were modest.
80 conversations. 708 messages. 14% conversation-to-lead rate.
Not bad. But most visitors still preferred the contact form.
So we left it running.
We watched how people used it and made improvements. Nothing major.
17 months later:
1,350 conversations. 179 leads. 13.2% conversion rate.
At 16x the volume, the quality held almost exactly.
But there was a real shift around July 2025 that’s worth pointing out.
1. Average chats per month doubled, from 40 to 79.
A clear sign that where conversations are taking place is changing. People are no longer browsing sites in the same way.
They want their questions answered fast, and if you can’t deliver that, you miss out.
2. The chatbot became the #1 lead source on the site
From July 2025 onwards, the chatbot has consistently driven more leads than the forms, and that's held through 2026.
3. The average conversation runs 9 messages deep.
These are not quick FAQ lookups.
Some conversations span materials, pricing, customisation, planning permission and delivery.
These are real pre-sales conversations handled without a team member in the room.
PS: Only 3 thumbs down in 17 months. We'll take that.
Good work. Yeah as the industry shifts customer behavior does so as well
Introducing Referme — a career companion designed to help job seekers move from goal to offer with clarity. The product walks users through a friendly 4-step onboarding (set a goal, pick a role, choose target companies, connect resume or LinkedIn) before landing them on a clean, data-driven dashboard that tracks job applications, email outreach, networking goals, and skills to level up.
Super Clean :)
BEFORE: "We help businesses grow"
AFTER: "Scale Your Business Predictably In 14 Days Without The Guesswork"
Same service.
Different conversion rate.
This agency landing page does what most don't:
Makes a SPECIFIC promise with a CLEAR timeline.
The elements that make this work:
Headline: Specific outcome + timeframe
Trust badges: Addresses top 3 objections
CTA: Direct action ("Book A Strategy Call")
Visual: Professional + human element
Theme: Dark = premium positioning
Compare to typical agency sites:
Generic: "Full-service digital agency"
This: "14-day predictable scaling system"
Generic: "Contact us to learn more"
This: "Book A Strategy Call"
Generic: "Trusted by clients"
This: "No Empty Promises, No Contracts, No Guesswork"
The lesson:
Specificity sells.
Vagueness scrolls.
Built in Framer for maximum conversion.
What's YOUR landing page promise?
Is it specific enough?
The three trust badges on this site:
✓ No Empty Promises
✓ No Long Term Contracts
✓ No Guesswork
These aren't random.
They're the top 3 objections in agency sales.
Addressing objections = removing friction.
What objections does your site address?
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