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Made this Static ads for a payment platform
what do you think?
#motion #designer
Pairing one physical object per tile (the menu, the security gate, the card) with a short headline keeps six ads feeling like a single system. Which of them ended up pulling the most attention, the literal card shot or one of the metaphor ones?
The literal card shot probably pulled the most attention. I think people connect faster with something familiar, but the metaphor ones helped make the whole campaign more interesting.
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