The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Contra and many others recently sent us a notification:
Warp year 2025 personal video to share,
And it was a smart experiential-marketing move.
Why did it work?
1. External Hook (trigger) - The entry is a notification,
It sparks curiosity and prompts a fast click.
2. Data + storytelling (immediate emotional response):
Projects, Badges, and titles -
Data becomes a personal narrative. It always works.
3. Identity and role (variable reward) - Contra reveals not just what you did but who you were, creating identity.
4. Sharing + marketing Loop - Simple to share, which helps give the platform organic exposure outside on other social channels.
An important reminder for all of us as UX designers, product people, entrepreneurs, and marketers: Strong UX doesn't start with a screen - it begins with emotion.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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