STRL Baby System — stroller range launch. AI-assisted concept work.

A concept stroller brand with six models in one system, from newborn to toddler. We created the name, the tagline "From First Day to First Step.", the range sheet, color stories, accessories, and a campaign image for the all-terrain jogger.

Self-initiated concept, not a client project. Images created with AI tools, art-directed and finished in Canva.