Economic Growth Strategies is a non-profit organisation that was seeking a new logo design with their full branding as well as the compact form with the EGS abbreviation.

#avantgarde is one of my design philosophies and an application of this concept in my proposed design is via the triple curve design of different gradients with the same endpoint. This is not just a mathematical expression but to communicate visually that eventually that no matter the pace, there should be a similar optimal outcome for all involved. Additionally, I experimented with a more contemporary appearance commensurate to illustrate a more forward outlook.

Another one of my design philosophies is #accessibilityforall and to implement it accordingly I blended visual accessibility for all with precisely defined colours of the EGS branding as required.