Led email marketing setup and campaign execution in HubSpot for a SaaS platform with 60k+ contacts. Built foundational workflows, launched a recurring newsletter, and supported ongoing campaigns across teams. Focused on creating a consistent, scalable system for communication and engagement. Resulted in improved campaign reliability, streamlined processes, and stronger audience engagement across high-volume sends. Resulted in improved open and click rates, reliable delivery to 1M+ emails, and more consistent audience engagement.: