🅰️ BEFORE
Streaks, gems, offers compete for attention The survey shows a payout, duration, but little context
🅱️ AFTER
Balance first. Then one recommended survey with its topic, time, match and reward grouped around a clear action
💡 Growth Insight
Users weigh the reward against time, effort and the risk of being screened out. High match creates an expectation the product must deliver on
My hypothesis: clearer expectations could increase starts. The real test is whether users complete surveys, receive rewards, return More taps mean little if users regret the time spent