Finally posting the results of a quick turn-around 0-1 project for a successful electrical commercial contractor, looking to expand into the residential market. The clients were respectful, and trusted me to get them live quickly, while ensuring the site was AEO ready. As a designer, there are projects that showcase beauty and those that showcase functionality. I feel like we hit the beats to make it personal, functional and am looking forward to add more features and pages to showcase all the work they are capable of.

I just finalised a brand evolution and website migration for Virtuoso.

500+ CMS items and 150+ static pages moved from Webflow to Framer.

Alongside that, I helped shape the brand across web, campaigns, product and motion.

The impact: • Helped shift 80% outbound to 80% inbound • Built a clearer and more consistent brand presence • Made a complex AI product easier to understand, trust and buy

I’ve been working with Virtuoso as their design partner on a monthly retainer, helping the brand evolve as the company grows.

500+ CMS items is not a small migration, that's the kind of project that eats weeks just in QA. What almost went wrong during the Webflow to Framer move?