Lead Business Strategist: Brand Strategy for Premium LineLead Business Strategist: Brand Strategy for Premium Line
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Title: Market Entry & Brand Strategy for Premium Consumer Brand (LOOKS)
Role:Lead Business Strategist
Architected the brand positioning and go-to-market strategy for LOOKS, a premium line of executive backpacks and corporate gift sets. Directed the visual concept generation (Minimalist Luxury) and established the localized commercial pathways. Impact: Bypassed traditional low-margin models to establish a high-ticket brand presence, aligning product aesthetics with target executive ICPs.
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